Building the IJSO: An International Editorial Perspective

D.A. Rew

Received: 12 January 2012 /Accepted: 30 January 2012 / Published online: 16 February 2012 # Indian Association of Surgical Oncology 2012

The IJSO is a new peer reviewed journal for a specialist professional audience. All new journals face challenges in developing a vision and strategy, and establishing a style and a “Unique Selling Proposition” (USP). The USP establishes the place of the journal in the world literature and in the minds of potential authors and readers, and it is sensible for the Editorial Board to have a clear business plan and appropriate targets by which to measure progress. A Society journal such as the IJSO exists to serve the interests of the society members and subscribers, and to provide a platform for the exchange of information in that professional community through the peer reviewed publication process. As the journal grows, so its influence and academic weight may increase, and it can take on wider challenges with greater ambition.

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